What is business intelligence? (BI)

Business Intelligence (BI) encompasses the processes, applications, and strategies that organizations use to analyze historical and current data to gain actionable insights about their performance and the broader market. It entails collecting, integrating, analyzing, and visualizing business information to support better decision-making. The main goal of BI is to transform raw data into meaningful, comprehensive information and to enable businesses to identify trends. Insights can be inferred from the trends to better understand customer behavior, optimize operations, and help drive revenue growth and gain a competitive edge.